Monday, August 24, 2009

the race for urban space

Adore this, twenty little Fiat 500c hatchback replicas (made of fiberglass) will appear on Milan's world-famous fashion street, Montenapoleone from August 5 to September 30 as planters for real trees. The city of Milan, Fiat and artist-designer Fabio Novembre joined efforts in this eco-friendly project, called "Per fare un albero" (Create a tree), merging two elements that have always compete for urban space as a "symbol of a new way of living." 

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