Thursday, May 7, 2009

what maketh a bus


Look closely and you will notice a bus made up of cars, 50 of them to be exact. This clever ad campaign was created by Acne Advertising for Flygbussarna Airport Coaches with a hidden message. The outdoor art installation that was stationed on the way to Stockholm airport provides a visual metaphor for overcoming pollution by riding in buses over cars. The average car in Sweden has 1.2 passengers while a bus holds over 50, go figure! 

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