Monday, March 23, 2009

collective fashion consciousness




The Sartorialist has made its mark in the blogosphere as one of TIME Magazine's top 100 design influencers, so it comes to no surprise that Scott Schumann's work has inspired Yuri Lee to give her own twist in documenting street fashion. Yuri is the founder of Lookbook.nu, an Internet collective of street style images with almost 100,000 looks and 1 million global viewers. Just how does it work? Aspiring fashionistas can showcase their street fashion best by uploading their own snapshots and add details of their outfit which then goes around "hype" and "karma". 

Totally addictive and often inspiring, Lookbook takes you to the streets, "where real fashion comes to life"

Read her interview via allentrepreneur

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